Guiding AI with Humanity: The Decisions Ad Leaders Need To Make To Turn An “Existential Threat” Into Positive Change
Artificial intelligence has upended the ad business and dominated dialogue at every industry conference for several years now, but that dialogue has been stuck in a push-pull of hype cycles and doom predictions. Far less energy has been paid to the frank discussion of what is actually due to change on an industrywide level.
It’s time for that to take the spotlight. This panel will address the decisions about AI that can only be made at the highest level – the big questions about how companies will run, how much of them will be run by humans versus machines, and how this will shape the values of those companies and the industry at large. With consumer trust in brands at the lowest point it’s been in nearly a decade – and that trust dropping a precipitous 144% when a consumer suspects a brand is using AI – these questions are imperative. What kind of an industry do we want to be?
